CASE STUDY

COMMUNITY @ LCDQ LEGENDS

Making event magic is all about layering.

How do you make brands sexy and attractive to the sophisticated swans attending LCDQ Legends? When Victoria & Albert Baths and Rhodium Floors presented this challenge, KEEN knew it would take a “community” so that’s what we did. We brought together highly talented local artisans and brand collaborators to create something very special, and one of a kind— A handblown glass bubble bath custom lighting fixture display and a hand-painted Hermes inspired tub— that would be unveiled with a major event at LEGENDS OF LA CIENEGA.

KEEN brought together a diverse set of brand partners to collaborate on the event, pop up “experience” and advertising campaign, including:

  • LCDQ LEGENDS

  • California Home + Design Magazine

  • Rhodium Floors

  • Victoria + Albert Baths

  • Neptune Glassworks

  • Tidelli Outdoor Furniture

  • Londubh Studio

  • Cesar Giraldo Design

California Home + Design was selected as a media partner. To promote the collaboration and pop up, we created ads for print and social media and leveraged both LCDQ’s list as well as our own to bring in a dynamic crowd. Photos from the event along with the story were featured online.

It was a simple showcase of design but with the right mix of talent, every single person involved reeled in the positive exposure.

THE AD | THE EDITORIAL | THE INVITATION

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