OBJECTIVE: Rebrand image and showcase new showroom design to the industry. Introduce high-value potential clients.
PROGRAM CONCEPT:
Established a platform for the brand to interact, engage and educate the design industry through a series of live discussions and podcast episodes produced by Josh Cooperman of Convo x Design.
Hosted a series of lunches in the showroom where intimate yet informative conversations with high profile industry experts took place in live setting and were recorded for podcast. Guest list targeted high-value potential and existing clients.
Topics relate to the health and wellness of design, architecture and the built environment. Focus on sustainability through Annual Environmental Check Up.
Notable talent includes Thom Filicia, Tim Barber, Dan Brunn, César Giraldo, Assembledge+, XTEN Architecture and many, many more.
RESULTS: Increased sales, strengthened relationships and achieved highest quarterly sales revenue to date.
