CASE STUDY
ICAA NEOCLASSICISTS
Community Engagement and Outreach to a Younger Class of Architects & Designers. Educational Event Programming for the SoCal ICAA Neoclassicists.
Partnerships with Neptune Glassworks Studio, The W Residences, the Nomad Hotel, and California Home+Design Magazine that provided online event coverage.
While serving on the Board of the ICAA’s Neoclassicists, KEEN played an instrumental role in ideating, producing, and securing both sponsorship and media coverage for a curated series of events. Each program was thoughtfully designed to uphold the organization’s educational mission while resonating with a younger generation of architects and designers. The series proved highly effective in shifting perception and meaningfully expanding engagement, ultimately attracting a new cohort of members.
DESIGN NIGHT
PRIVATE TOUR OF THE NOMAD HOTEL
