CASE STUDY

#SOS : SAVE OUR SUPPLIERS

As the pandemic lockdown threatened to curb the successful launch of Circaphiles’ platform, KEEN was quick to pivot and revise the launch strategy to implement a solution that would generate awareness, build community, establish credibility and position the brand exactly where it needed to be.

#SOS : Save Our Suppliers took advantage of Zoom to introduce Circaphiles as a valued design resource and community partner.

Just prior to Circaphiles launch, plans for tour dates were interrupted by the pandemic. In order to achieve Circaphiles launch objectives- to educate the industry about the platform’s mission, attract members and begin building legitimacy- KEEN seized the moment to implement a community, supportive series for designers entitled #SOS: Save Our Suppliers.

Amidst a worldwide lock down, #SOS programming was designed to drive exposure and boost morale for artisans, showrooms and the design community at large as well as the newly emerging digital design platform Circaphiles. Zoom sessions offered a platform for showrooms from the LaCienega Design Quarter, textile houses from Paris and Venice and painters, carvers, lighting designers and more. All featured Circaphiles founder, Genevieve Trousdale at the helm.

The global, educational and interactive format reflected Circaphiles mission and resulted in successfully establishing Circaphiles authoritative voice and brand image as a valued resource for the international design community.